Swot Analysis Of Procter Gamble - 1181 Words

Introduction Procter Gamble started as a small soap and candle company in 1937. Since then, Procter Gamble (PG) has grown to be a global leader in the manufacturing and selling of household products. Over the years, PG has been instrumental in the innovation of common corporate practices, such as employee profit-sharing programs, market research, and brand-management systems. The multinational corporation sells its products (at least 250 household products) through a well-structured system of mass merchandisers, grocery stores, department e-commerce, and other specialty stores, like beauty or baby stores, in more than 170 nations across the globe (Frank, 2017). Procter Gamble business segments include the following categories;†¦show more content†¦Besides, PG faces strong competition from Colgate Palmolive and Unilever as the main rivals. 2014 2015 2016 P G Revenue $74,401 $70,749.00 $65,299.00 Net Income $11,463.00 $7,036.00 $10,508.00 ROS 0.15 0.09 0.16 Unilever Revenue $48436.00 $53,272.00 $52,713.00 Net Income $5,171.00 $4,909.00 $5,184.00 ROS 0.11 0.09 0.09 C L Revenue $17,277.00 $16,034.00 $15,195.00 Net Income $2,180.00 $1,384.00 $2,441.00 ROS 0.12 0.08 0.16 Consequently, the company undertook a massive transformation in its strategic structure by decreasing its brand portfolio by 100 products to increase efficiency. Amidst all these, PG investors are losing patience and calling for a strategic restructuring to stimulate sales growth. The five forces analysis by Michael Porter Porter’s is a tool for evaluating, assessing the competitive advantage and business situation of a corporate entity. Fundamentally, five forces analysis identifies the business strengths of an organization, pointing weaknesses and avoiding mistakes. Components of the five forces analysis include the supplier power, buyer power, competitive rivalry, threat of substitution, and the threat of new entry. In this case, the most important forces that can potentially impact PG’s profitability growth is competitive rivalry and the threat of new entrants in the market. The force with the strongest intensity is aShow MoreRelatedSwot Analysis Of Procter Gamble856 Words   |  4 PagesCase Study Analysis Procter Gamble (P G) Proctor and Gamble is an American corporation dealing in consumer products. The company markets its range of goods to different global regions having expanded to new markets over time. Among the consumer products offered by Procter and Gamble include cleaning products, pharmaceuticals, and personal care supplies among other products (Proctor Gamble Company Case Study Analysis, 2016). The corporation prides itself on innovations and collaborations asRead MoreSwot Analysis : Procter Gamble1787 Words   |  8 PagesEstablished in 1837, Procter and Gamble (PG) set themselves apart with their commitment to their values, principles, and practices; their devotion to their products and people. Today, PG is one of the largest consumer goods in the world and is known for their high quality products and innovations in marketing. The company faced a dilemma when they were deciding whether or not to expand a laundry detergent known as, Vizir into Europe. Harvard Business Studies, â€Å"Procte r Gamble Europe: Vizir Launch†Read MoreSwot Analysis : Procter Gamble Essay1001 Words   |  5 PagesIntroduction Procter Gamble (PG), a leader in the personal products industry relies on branding, product innovation, and delivering value and quality products to consumers worldwide. However, PG has seen stagnant growth in profits. PG is a position to reevaluate and restructure its strategy by identifying external threats and weakness which is a key step to solidifying a corporate strategy for long-term growth. This is an PEST and Five Forces external analysis of PG’s threats and weaknessesRead MoreSwot Analysis : Procter Gamble969 Words   |  4 PagesProcter Gamble PG is a household name on a global scale that deals with consumer goods. Started in Ohio it has grown to multinational status with its line of household goods, personal care products, laundry detergents, beauty products, pet food and childcare products. Procter and Gamble employs approximately 121000 people who work in the different sectors, from beauty consultants to industrial experts. The company not only has thousands of shops that sell its products it also has an online shoppingRead MoreTaking a Look at Procter Analysis1005 Words   |  4 PagesIntroduction Procter and Gamble (P G) is one of the renowned and well-known firms in the world and specifically America and it was originated in 1837.This firm was founded by William Procter and James Gamble. In the beginning, they used to manufacture only soap and candles but as the time passed their growth in business was the remarkable effort. Procter and Gamble has become one of the biggest consumer goods company in the world. Their products are sold in over 180 countries, which include severalRead MoreProduct Market Analysis : Procter And Gamble Essay1089 Words   |  5 PagesProduct-Market Analysis Procter and Gamble heritage began back in 1837 and has brought forth many brands over the years to make the consumers happy. Procter and Gamble Company have five segments under Global Business Unit (GBU): Health Care (Family, Baby, and Feminine), Beauty, Grooming and Home Care. The GBUs have a responsibility for developing the overall brand strategy and innovations with new product and upgrades, along with marketing plans. Proctor and Gamble customers include merchandisersRead MorePantene1068 Words   |  5 Pagesand SWOT Analysis Environmental Analysis Introduction: Pantene Pro-V, one of the world s leading hair care products, delivers over $1.7 billion a year to its parent company, Procter Gamble. Procter Gamble experiences annual sales of over $40 billion and is one of the world s largest advertisers â€Å" ahead of General Motors and Phillip Morris. Pantene Pro-V is targeted at women 18-49, and is positioned as the brand that makes hair so healthy it shines. Situational Analysis: PanteneRead MorePG Strategic Plan8305 Words   |  34 Pages Procter Gamble Strategic Plan TABLE OF CONTENTS Page Executive Summary 4 Introduction 5-7 History 5-6 Mission and Vision Statements 6-7 Strategic Assessment 7-21 External Forces Evaluation Matrix 8-13 Internal Forces Evaluation Matrix 13-18 Financial and Operational Analysis 18-21 Strategic Recommendations 21-31 The Grand Strategy Matrix 21-24 Internal-External Matrix 24-27 SWOT Matrix 27-28Read MorePoctor Gamle1717 Words   |  7 PagesMidterm: Procter amp; Gamble Company By Petrisse Mason ------------------------------------------------- Course Name: Marketing in a Flatworld ------------------------------------------------- Course Number: GMT 725 ------------------------------------------------- Master of Business Administration in General Management School for Business Metropolitan College of New York New York, NY ------------------------------------------------- Professor: Dr. Richard Monahan ------------------------------------------------- Read MoreDrypers1247 Words   |  5 Pagescompetitors, Kimberly-Clark and Procter Gamble who are the dominant players in the diapers and training pants market in U.S. They invest a lot in advertising and marketing their products. On contrast, Drypers Corporation has always relied on promotional spending and corporative merchandising arrangement with retailers. Drypers Corporation had never used television as the means of advertising and promoting its products. In 1997, Kimberly-Clark and Procter Gamble held an estimated 78.9% of the